I think that somewhere, in the dark recesses of the cave in which most ad exec gophers carve out their meager existence, there is a piece of paper (or perhaps, more sinister: a powerpoint) entitled: “Marketing Stuff Towards Women: A Simple Guide”.
It’s a very basic set of instructions, broken down into four steps.
1.) Take a product that has successfully been marketed to men.
2.) Make it inherently less useful, but exceedingly more expensive. Also, consider the addition of the color pink.
Yes, it really is that easy. Take yogurt, for example. Hey ladies, do you remember… food?
We’re sure that you do. And you also remember why you gave it up… For the sake of your ass (and your mission to make it smaller). But now, you can enjoy the flavor of food again in a convenient, low calorie form: yogurt. It TASTES just like the food you used to love!
Teva is taking the “feminization” of their product line to a whole new level, however, and we have to …
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