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marketing stuff towards women: a simple guide

I think that somewhere, in the dark recesses of the cave in which most ad exec gophers carve out their meager existence, there is a piece of paper (or perhaps, more sinister: a powerpoint) entitled: “Marketing Stuff Towards Women: A Simple Guide”.

It’s a very basic set of instructions, broken down into four steps.

1.) Take a product that has successfully been marketed to men.

2.) Make it inherently less useful, but exceedingly more expensive. Also, consider the addition of the color pink.

3.) ????

4.) Profit!!!

Yes, it really is that easy. Take yogurt, for example. Hey ladies, do you remember… food?

Source: Taste of Home.

We’re sure that you do.  And you also remember why you gave it up…  For the sake of your ass (and your mission to make it smaller).  But now, you can enjoy the flavor of food again in a convenient, low calorie form: yogurt.  It TASTES just like the food you used to love!

Teva is taking the “feminization” of their product line to a whole new level, however, and we have to …

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“chuckin’ up the deuces” : hip hop and gendered relationship tropes

Chris Brown, primary artist on "Deuces".

I could definitely be accused by some people of looking too closely at rap songs.  Hip hop as a general culture and medium is a poetic one–it allows you to say a whole lot on a short track.  Despite that, the majority of popular/mainstream rap and hip hop has less to do with challenging the listener (like Dead Prez’s “Hip Hop” circa 2000) and more to do with glorifying the “make it rain” status quo, with sends up to luxury brand names like Patron, Louis Vuitton, Seven Jeans, and so on (like Flo Rida’s “Low” circa 2008).

But, to be honest, even in songs like “Chopped n Skrewed” by the auto tune king T-Pain there is a lot to read into.  ”Chopped n Skrewed” is actually a good example of what I want to talk about in this post: the men vs. women mentality that is groomed in the sexes by pop culture.  This concept of loyalty to your own sex and distrust of the other is difficult to put a …

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open letter to lt. dan choi: DADT doesn’t make you right

By: C. D. Kirven, Contributing Writer & LGBT Activist

“Cautious, careful people always casting about preserve their reputation or social standards never can bring about reform. Those who are really in earnest are willing to be anything or nothing in the world’s estimation, and publicly and privately, in season and out, avow their sympathies with despised ideas and their advocates, and bear the consequences.” — Susan B. Anthony.

Dear Dan:

As a member of the LGBT community fighting against bigotry, I understand the depth of your passion and also empathize with the difficulties you’ve endured fighting to expose the injustice America so openly projects to the world during a time of war recklessly turning its back on LGBT soldiers who’ve sacrificed for their country.  In 2009, women made up 14 percent of the army but accounted for up to 48 percent of Don’t Ask Don’t Tell’s discharges. “Harry Reid is a pussy,” you angrily said after the failed Senate vote last month, vowing to speak out, and “he’ll be bleeding once a month.”   Your comment is almost too insulting to take seriously but needs to be publicly addressed in order for us to move forward as one unified …

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sexism is making a comeback

Image from jezebel.com

Everyone’s seen good old-fashioned sexist images like the one on the left, right?  There’s no shortage of ads that reference America’s earlier, less enlightened era when women stayed in the home and their sole social function was to support their husband and kids.  It was a good, simple time, when women had nary a thought in their little heads and and could be easily appeased with new kitchen appliances.  At least, that’s how ads from before women’s liberation would have you think.

Now that women are rocking out in almost all spheres of business, politics and law (haven’t touched the presidency yet, have we?), things in advertising are a bit different.  It’s no longer considered socially acceptable to overtly compare women to objects or to imply that their only worth lies within domestic spheres.  In theory, the strides that American society has made towards equalizing opportunities in education, jobs and politics are reflected in modern advertising…but everything is ok if it’s ironic, right?

The good ol’ boys club, where a certain level of bonding resulted from the exclusion and …

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aren’t women part of the family too?

‘Americans watch too many movies and tv shows’ – I see this as a statistic all the time, in many different forms, and therefore know it to be true.  The exact percentages are always changing a little bit, as is the focus of the study, but whether it’s that kids are spending an average of four hours a day watching tv or that 52% of young people have a tv in their bedroom, it’s clear that tv and movies have ample opportunity to influence our youth.

What young people aren’t seeing in this deluge of media are positive role models of women.  Or in fact, any women at all.  In Newsweek article  “The Shame of Family Films,” Julia Baird cites some rather alarming statistics about the absence of female representation in popular movies aimed at young people.  Of the fifty top-grossing films in 2006-2009 aimed at families, a mere 29.2 percent of characters were female and 25% of female characters shown were in “sexy, tight, or alluring attire.” As Baird points out,

It is a disgrace that we are still teaching girls that they should be onlookers in a world where boys do interesting …

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